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Tutorial On Search Engine Opt. I found this tutorial very usefull

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Hello all!

I was reading some other forums, and scanning the area for any tutorial on SEO, and found this very usefull tutorial. I hope you all can have benefit from this. I don't remember the link to original author of this so i'll put the whole tutorial in quotes. Enjoy.

... So, lets skip the theory and get to what I know works from time proven methods onGoogle. I know the following system works 100% of the time with Google to attain rankings across a
wide range of keywords. This is what I do with clients to build a successful site and has worked
every time. The level of success will depend largely on the subject matter, it's potential audience,
and it's level of competition on the net.
The following will build a successful site in 1 years time via Google alone. It can be done faster
if you are a real go getter, or everyones favorite a self starter.

A) Prep work and begin building content. Long before the domain name is settled on, start putting
together notes to build at least a 100 page site. That's just for openers. That's 100 pages of real
content, as opposed to link pages, resource pages, about/copyright/tos...etc eg: fluff pages.

:rolleyes: Domain name:
Easily brandable. You want "google.com" and not "mykeyword.com". Keyword domains are out - branding
and name recognition are in - big time in. The value of keywords in a domain name have never been
less to se's. Learn the lesson of "goto.com" becomes "Overture.com" and why they did it. It's one of
the most powerful gut check calls I've ever seen on the internet. That took serious resolve and
nerve to blow away several years of branding. (that is a whole 'nother article, but learn the lesson
as it applies to all of us).

C) Site Design:
The simpler the better. Rule of thumb: text content should out weight the html content. The pages
should validate and be usable in everything from Lynx to leading edge browsers. eg: keep it close to
html 3.2 if you can. Spiders are not to the point they really like eating html 4.0 and the mess that
it can bring. Stay away from heavy: flash, dom, java, java script. Go external with scripting
languages if you must have them - there is little reason to have them that I can see - they will
rarely help a site and stand to hurt it greatly due to many factors most people don't appreciate
(search engines distaste for js is just one of them).
Arrange the site in a logical manner with directory names hitting the top keywords you wish to hit.
You can also go the other route and just throw everything in root (this is rather controversial, but
it's been producing good long term results across many engines).
Don't clutter and don't spam your site with frivolous links like "best viewed" or other counter like
junk. Keep it clean and professional to the best of your ability.

Learn the lesson of Google itself - simple is retro cool - simple is what surfers want.

Speed isn't everything, it's almost the only thing. Your site should respond almost instantly to a
request. If you get into even 3-4 seconds delay until "something happens" in the browser, you are in
long term trouble. That 3-4 seconds response time may vary for site destined to live in other
countries than your native one. The site should respond locally within 3-4 seconds (max) to any
request. Longer than that, and you'll lose 10% of your audience for every second. That 10% could be
the difference between success and not.

The pages:

D) Page Size:
The smaller the better. Keep it under 15k if you can. The smaller the better. Keep it under 12k if
you can. The smaller the better. Keep it under 10k if you can - I trust you are getting the idea
here. Over 5k and under 10k. Ya - that bites - it's tough to do, but it works. It works for search
engines, and it works for surfers. Remember, 80% of your surfers will be at 56k or even less.

E) Content:
Build one page of content and put online per day at 200-500 words. If you aren't sure what you need
for content, start with the Overture keyword suggester and find the core set of keywords for your
topic area. Those are your subject starters.

F) Density, position, yada...
Simple old fashioned seo from the ground up.
Use the keyword once in title, once in description tag, once in a heading, once in the url, once in
bold, once in italic, once high on the page, and hit the density between 5 and 20% (don't fret about
it). Use good sentences and speel check it ;-) Spell checking is becoming important as se's are
moving to auto correction during searches. There is no longer a reason to look like you can't spell
(unless you really are phonetically challenged).

G) Outbound Links:
From every page, link to one or two high ranking sites under that particular keyword. Use your
keyword in the link text (this is ultra important for the future).

H) Insite Cross links.
(cross links in this context are links WITHIN the same site)
Link to on topic quality content across your site. If a page is about food, then make sure it links
it to the apples and veggies page. Specifically with Google, on topic cross linking is very
important for sharing your pr value across your site. You do NOT want an "all star" page that out
performs the rest of your site. You want 50 pages that produce 1 referral each a day and do NOT want
1 page that produces 50 referrals a day. If you do find one page that drastically out produces the
rest of the site with Google, you need to off load some of that pr value to other pages by cross
linking heavily. It's the old share the wealth thing.

I) Put it Online.
Don't go with virtual hosting - go with a stand alone ip.
Make sure the site is "crawlable" by a spider. All pages should be linked to more than one other
page on your site, and not more than 2 levels deep from root. Link the topic vertically as much as
possible back to root. A menu that is present on every page should link to your sites main "topic
index" pages (the doorways and logical navigation system down into real content).
Don't put it online before you have a quality site to put online. It's worse to put a "nothing" site
online, than no site at all. You want it flushed out from the start.

Go for a listing in the ODP. If you have the budget, then submit to Looksmart and Yahoo. If you
don't have the budget, then try for a freebie on Yahoo (don't hold your breath).

J) Submit
Submit the root to: Google, Fast, Altavista, WiseNut, (write Teoma), DirectHit, and Hotbot. Now
comes the hard part - forget about submissions for the next six months. That's right - submit and

K) Logging and Tracking:
Get a quality logger/tracker that can do justice to inbound referrals based on log files (don't use
a lame graphic counter - you need the real deal). If your host doesn't support referrers, then back
up and get a new host. You can't run a modern site without full referrals available 24x7x365 in real

L) Spiderlings:
Watch for spiders from se's. Make sure those that are crawling the full site, can do so easily. If
not, double check your linking system (use standard hrefs) to make sure the spider found it's way
throughout the site. Don't fret if it takes two spiderings to get your whole site done by Google or
Fast. Other se's are pot luck and doubtful that you will be added at all if not within 6 months.

M) Topic directories.
Almost every keyword sector has an authority hub on it's topic. Go submit within the guidelines.

N) Links
Look around your keyword sector in Googles version of the ODP. (this is best done AFTER getting an
odp listing - or two). Find sites that have links pages or freely exchange links. Simply request a
swap. Put a page of on topic, in context links up your self as a collection spot.
Don't freak if you can't get people to swap links - move on. Try to swap links with one fresh site a
day. A simple personal email is enough. Stay low key about it and don't worry if site Z won't link
with you - they will - eventually they will.

O) Content.
One page of quality content per day. Timely, topical articles are always the best. Try to stay away
from to much "bloggin" type personal stuff and look more for "article" topics that a general
audience will like. Hone your writing skills and read up on the right style of "web speak" that
tends to work with the fast and furious web crowd.

Lots of text breaks - short sentences - lots of dashes - something that reads quickly.

Most web users don't actually read, they scan. This is why it is so important to keep low key pages
today. People see a huge overblown page by random, and a portion of them will hit the back button
before trying to decipher it. They've got better things to do that waste 15 seconds (a stretch) at
understanding your whiz bang flash menu system. Because some big support site can run flashed out
motorhead pages, that is no indication that you can. You don't have the pull factor they do.

Use headers, and bold standout text liberally on your pages as logical separators. I call them
scanner stoppers where the eye will logically come to rest on the page.

P) Gimmicks.
Stay far away from any "fades of the day" or anything that appears spammy, unethical, or tricky.
Plant yourself firmly on the high ground in the middle of the road.

Q) Link backs
When YOU receive requests for links, check the site out before linking back with them. Check them
through Google and their pr value. Look for directory listings. Don't link back to junk just because
they asked. Make sure it is a site similar to yours and on topic.

R) Rounding out the offerings:
Use options such as Email-a-friend, forums, and mailing lists to round out your sites offerings. Hit
the top forums in your market and read, read, read until your eyes hurt you read so much.
Stay away from "affiliate fades" that insert content on to your site.

S) Beware of Flyer and Brochure Syndrome
If you have an ecom site or online version of bricks and mortar, be careful not to turn your site
into a brochure. These don't work at all. Think about what people want. They aren't coming to your
site to view "your content", they are coming to your site looking for "their content". Talk as
little about your products and yourself as possible in articles (raise eyebrows...yes, I know).

T) Build one page of content per day.
Head back to the Overture suggestion tool to get ideas for fresh pages.

U) Study those logs.
After 30-60 days you will start to see a few referrals from places you've gotten listed. Look for
the keywords people are using. See any bizarre combinations? Why are people using those to find your
site? If there is something you have over looked, then build a page around that topic. Retro
engineer your site to feed the search engine what it wants.
If your site is about "oranges", but your referrals are all about "orange citrus fruit", then you
can get busy building articles around "citrus" and "fruit" instead of the generic "oranges".
The search engines will tell you exactly what they want to be fed - listen closely, there is gold in
referral logs, it's just a matter of panning for it.

V) Timely Topics
Nothing breeds success like success. Stay abreast of developments in your keyword sector. If big
site "Z" is coming out with product "A" at the end of the year, then build a page and have it ready
in October so that search engines get it by December. eg: go look at all the Xbox and XP sites in
Google right now - those are sites that were on the ball last summer.

W) Friends and Family
Networking is critical to the success of a site. This is where all that time you spend in forums
will pay off. pssst: Here's the catch-22 about forums: lurking is almost useless. The value of a
forum is in the interaction with your fellow colleagues and cohorts. You learn long term by the
interaction - not by just reading.
Networking will pay off in link backs, tips, email exchanges, and it will put you "in the loop" of
your keyword sector.

X) Notes, Notes, Notes
If you build one page per day, you will find that brain storm like inspiration will hit you in the
head at some magic point. Whether it is in the shower (dry off first), driving down the road (please
pull over), or just parked at your desk, write it down! 10 minutes of work later, you will have
forgotten all about that great idea you just had. Write it down, and get detailed about what you are
thinking. When the inspirational juices are no longer flowing, come back to those content ideas. It
sounds simple, but it's a life saver when the ideas stop coming.

Y) Submission check at six months
Walk back through your submissions and see if you got listed in all the search engines you submitted
to after six months. If not, then resubmit and forget again. Try those freebie directories again

Z) Build one page of quality content per day.
Starting to see a theme here? Google loves content, lots of quality content. Broad based over a wide
range of keywords. At the end of a years time, you should have around 400 pages of content. That
will get you good placement under a wide range of keywords, generate recip links, and overall
position your site to stand on it's own two feet.

Do those 26 things, and I guarantee you that in ones years time you will call your site a success.
It will be drawing between 500 and 2000 referrals a day from search engines. If you build a good
site with an average of 4 to 5 pages per user, you should be in the 10-15k page views per day range
in one years time. What you do with that traffic is up to you, but that is more than enough to "do
something" with.

I do not know original author of this post, anyway well done to whoever it is! :)

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Hey Guys,Theres an excellent SEO on line tutorial by AAron Wall at http://www.search-marketing.com/(notice the hyphen in URL). Have found his advice to be excellent ! Also check out http://forums.xisto.com/no_longer_exists/ for a free keyword search tool for keyword optimization. You can download "webposition gold" program for a free 30 day trial use at http://www.webposition.com/. Hope this helpsRGPHNX

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I'm wondering about the "simple" part that's mentioned in the guide.My site still uses FONT FACE and I've been told it's better to abandon this and go with CSS (Cascading Style Sheets) instead. I know that is of course true from a webdesign point of view, but how about the search engine point of view?I mean that means going to HTML 4.01 Transitional instead of HTML 3.2 right?

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