One of the most important factor to rank high in your chosen keyword is to have it your Keyword. A simple SEO trick of placing a link to your main page with your keyword as an anchor text could have a positive result in your search engine ranking. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase. e sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.