Using Shopping Sites To Drive Traffic

[ginginca 0]

We are running online campaigns for an ecommerce client at the moment and have been turning out some interesting statistics.Industry category - baby gear and childrens products (strollers, car seats etc).Location - Canada(1) Organic listings >> conversion rates around .2%(2) Overture >> no traffic(3) Google Adwords >> conversion rates around 2% (which is profitable)(4) shopping site A >> conversion rates around 10% (amazing!)(5) shopping site B >> conversion rates around 20% (I nearly spat my coffee all over my keyboard)The quality of the traffic at those shoping sites is outstanding. And by the way the cost per click is actually less than google adwords!

[delivi 0]

that is really interesting, and makes sense too

 

thanks for sharing your findings with us, this will help us in finding the correct promotion partner

Edited February 25, 2007 by livingston (see edit history)

[ginginca 0]

BTW, I was very surprised to see how low the ORGANIC traffic converted. I had always thought that organic was supposed to convert well. In this case ... apparantly not!