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k_nitin_r

Landcruiser Branding

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Did anyone notice how many different variants and models Toyota sells under the LandCruiser brand? There's the LandCruiser 70, which is a retro body mated to their proven 4.0 litre engine and sold in only some parts of the world. Then, there's the modern-day LandCruiser that has a choice of 4.0, 4.7, and 5.0 litre engines, and has the same looks as their early day models with hardly any facelifts. The LandCruiser Pickup has the ability to carry loads and can tow a trailer as well though it is largely uncommon except near farms. Finally, the LandCruiser Prado, which makes up most of Toyota's Landcruiser sales and is the choice for most executives looking for a 4x4 under the Toyota brand and has a choice of the 2.7 and 4 litre engines. There are sub-sub-brands (yes, those are two levels of subb-ing and not a typo) that Toyota uses under the LandCruiser brands to signify special variants of the Prado and LandCruiser vehicles, such as the LandCruiser Prado Kakadu and the LandCruiser Amazon.

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