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Hi:Anybody know specifically what different factors Yahoo likes in its search engine? I have read what google likes, but not much on the Yahoo search engine. My site is ranked much higher with Yahoo, and I am trying to figure out why. Plus, perhaps if I can figure out those factors, I can improve my rankings further in Yahoo.Thanks for your help.Sunkist

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My best guess is that Yahoo bases its rankings solely on the content of your site. I know this because I have a page that is over 100 KB, and Yahoo loves it. About 500 visitors get to my site from Yahoo everyday.

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Most major search engines have more or less the same general criteria of quality for ranking web sites. One factor I would try and concentrate on is building up link popularity, but only with sites that are of decent quality. Link farms etc should be avoided where possible.

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