Dell has always been my favorite brand. I like their laptops because many of their product lines (Inspiron, studio, etc.) give you a choice of many designs/colors. The customer service is great in my opinion, although not everyone thinks this. They offer a lot of customizability and extra features available at purchase time (online), such as extra RAM, higher resolution display, choice of networking card, etc. I also like the fact that they let you choose what software comes preinstalled and pick accessories easily.I've also had a good experience with Lenovo, although their case designs are generally bland and ugly . They do, however, offer systems at lower prices with higher specs. I don't own one, but my relatives use them, and they seem to run quite smoothly.If I remember correctly, neither Dell nor Lenovo computers have very much unwanted software preinstalled.