Customer Retention: CUSTOMER SERVICE tips:

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Customer retention and customer retention marketing are key components in maintaining a profitable business. The goal of customer retention marketing is to convert first-time or occasional buyers into loyal, long term customers. And to accomplish this, a business needs to understand what it is that converts the occasional or first-time buyer into a loyal customer. Through customer retention marketing, businesses are able to uncover what it is that makes this conversion happen.

Edited November 4, 2009 by yordan
Quoted the text copied from http://www.marketingprofs.com/customer-retention-marketing.asp (see edit history)