Book Review: Logo Design Love: A Guide To Creating Iconic Brand Identities

[Saint_Michael 3]

In this review, I will be talking about a book that is specific to graphic designers, called Logo Design Love. Author David Airey book specifically targets one aspect of graphic design and that is logos, and the goal of this book is not to talk about iconic logos or what ones are bad or good, but rather the design process. It isn't so much a step-by-step guide, but more of the process one takes either from inspiration from what he or she sees to fulfilling client requests.

 

in the first part of book he talks about the point of logos and brands, the story they are telling and what makes a great logo. In the second part of the book is where you get your hands dirty, but the interesting part is the work a person has to do before they even begin the concept of design and I reflect back to the five W's; Who, What, Where, When, and Why. However he takes it a step further by talking about How and the need especially when it comes to redesigning an old logo from a well established company to a logo for an emerging company.

 

Then, when a person feels they have everything they need to get an idea what the Logo should say, then they begin the design process itself; from concept drawings to color theory, to graphic design software. As for part three of this book, he provides useful information and tips to become more proficient and focus in Logo design and while this book is working on two years, the information that it provides would be invaluable to graphic designers and area for some to focus on to strengthen their skills.