I think that Blu-Ray is not going to last. For those of you that remember Beta-Max, it was the same thing as this, but on VHS. It had a horrible loss. Some movie developers began making Blu-Ray discs, but they have halted that due to them not selling. I know my Best Buy and Wal-Mart have opted not to sell them because they are losing money. Nobody is going to pay 600+ for a format that will die soon and all it has to offer is PS3.