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One of the ways, more expensive way, is to sign yourself for a sponsored search that will put your web site on top places in outlet search results, where you are charged only when your ads are clicked. In example, Yahoo Small Business says: "Sponsored Search can prominently display your business in search results on leading sites like Yahoo! and more, so you connect with customers searching for what you sell" Yahoo!SB also helps your site gets higher on rankings on other leading seach engines, you can sign up at: http://forums.xisto.com/no_longer_exists/ Also, most web hosting companies help their customers to optimise web sites so the web sites can be ranked higher in the search engines results, you should ask your hosting company how can they help you.

Paypal.com, follow the procedure and their coding, what else. Don't go around internet downloading/using software from unknown publishers who claim the free software will do it for you at no cost. Mostly they will add a code to it that will re-direct all the data that people leave on your site to the program maker's database, so still your data, then you're in trouble.