Try a form that has never been there before; the tabellaric design is really overused. Place the buttons+links in an revolutionary shape, eg on http://forums.xisto.com/no_longer_exists/ try to fulfill the W3C- "Any Browser 0.0"-Standard, it is worth it!
And Zork! All three parts! And Nethack! The amulet of Yendor is SO mine! Oh, by the name of the one who shall remain unnamed, those where epochs! Gameplay with an incredible depth, a second world, left to your imagination, unharmed by snazzy 3D-graphics and other chrome, the very incarnation of your keenest dreams.....
Does anybody know DSA? It´s a German PnP, with a quite good world and though its commercialized recently a lot, it resembles a kinda interesting approach to Role-playing. Here in Germany there are many players of this games, and some who play the game from its very beginning in 1970-something.
And of course Evercrack^h^h^h^h^h quest , the MMORPG with the most addicted players; though, even in this case, the problem lies within the player, not the game.