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Very true. Never make the user think. Here are some great articles on solid web design. Nielsen: Tagline Blues: What's the Site About? https://www.nngroup.com/articles/tagline-blues-whats-the-site-about/ Nielsen: Ten Good Deeds in Web Design https://www.nngroup.com/articles/ten-good-deeds-in-web-design/ Nielsen: Original Top Ten Mistakes in Web Design (1996) https://www.nngroup.com/articles/original-top-ten-mistakes-in-web-design/ Nielsen: Top Ten Mistakes in Web Design (1999) https://www.nngroup.com/articles/the-top-ten-web-design-mistakes-of-1999/ Neilsen: Top Ten Web Design Mistakes of 2003 https://www.nngroup.com/articles/top-10-web-design-mistakes-of-2003/ Nielsen: Top Ten Web Design Mistakes of 2002 https://www.nngroup.com/articles/top-ten-web-design-mistakes-of-2002/ Nielsen: Top Ten Guidelines for Homepage Usability https://www.nngroup.com/articles/top-ten-guidelines-for-homepage-usability/ Nielsen: Ten Most Violated Homepage Design Guidelines https://www.nngroup.com/articles/most-violated-homepage-guidelines/ Nielsen: Homepage Real Estate Allocation https://www.nngroup.com/articles/homepage-real-estate-allocation/