The usability of a site increases the traffic. Don't pull too images on a webpage bacause not all whant to download Mbts to see what he wasn't searching for.Flash is bad for many things, the animation coud be very slow and boring even if it are beauty moreover Flash in not supported in all OSs (is really boring download many many plugins, if they exists, to see a single intro to a site).Now you can do very beautyfull pages with only a Logo image and all CSS with big contrast colors for text.ByePS. in your style you have to change the image's words