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jsonandrsn

Customer Retention: CUSTOMER SERVICE tips:

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Customer retention and customer retention marketing are key components in maintaining a profitable business. The goal of customer retention marketing is to convert first-time or occasional buyers into loyal, long term customers. And to accomplish this, a business needs to understand what it is that converts the occasional or first-time buyer into a loyal customer. Through customer retention marketing, businesses are able to uncover what it is that makes this conversion happen.

Edited by yordan
Quoted the text copied from http://www.marketingprofs.com/customer-retention-marketing.asp (see edit history)

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