A Genius Ad: "push To Add Drama"

The ad went great , and the video is viral - it's all over the internet.The scene is set up like this: There is a small pillar with a red button on it , and a floating card (attached on a string) which says "Push to add drama"People get interested and the most courage people press it. Suddenly things do wrong , emergency cars are all over the street , people shoot with guns and motors go everywhere :DOn the end football players pick up a "dead" body and a billboard comes out of the building - "TNT" a TV provider in Belgium. It's filmed in Arshot and it's uploaded on Youtube. The curious people's reactions are funny :Dyoutube.com/watch?v=316AzLYfAzw&feature=player_embedded